The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
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The CEO of Thinkbox reflects on its biggest success this year and considers how TV’s adspend recovery might shape up.
Mediatel Connected took home the “Best Realisation of Research” award for its Consumer Surveys app during last night’s MRG Awards.
The vice chairman of creative agency VCCP, Julian Douglas, has been nominated as the IPA president-elect to succeed current president Nigel Vaz, global CEO of Publicis Sapient.
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.
Partner content:New research will debut at Radiocentre’s next Tuning In event that challenges perceived norms in the ad market and offers surprising insights into the commercial radio audience.
Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry’s pitch process is still fit for purpose.
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand’s AVOD service, Samsung TV Plus.