Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world’s fourth largest outdoor ad market.
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56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.
As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.
New research reveals that seven out of ten Brits are not prepared to fork out more than £20 per month, a drop of £5 compared to last September.
Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.
The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV – have been revealed.
Should advertisers get into gaming? David Pidgeon looks at what’s on offer in this dynamic and growing market.
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
Global has today unveiled a shake up to its commercial structure, which sees Nigel Clarkson, director of commercial (outdoor), leave the company.