Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
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Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
UK adspend rose 6.9% year-on-year in 2019, but the impact of Covid-19 means projections for 2020 and 2021 have been dramatically downgraded.
WPP is implementing further measures to control costs during the Covid-19 crisis, as the group’s latest financial update revealed a -3.3% drop in net sales during the first quarter of 2020.
Freebie newsbrand The Evening Standard has confirmed that Mike Soutar will be stepping down as chief executive officer from the end of May.
The Mediatel News columnist initially started on Stonewall’s board in April 2013 and was elected chair in April 2014. She will be replaced by Sheldon Mills.
The gender and ethnic diversity of adland’s agencies has made only “marginal” and “slow” improvements in the last year, according to the latest annual Agency Census from the IPA, while the overall employed base has shrunk.
Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.
Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.