ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.
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Samsung’s ad-supported video service, Samsung TV Plus, has now been made available to brands and agencies in a number of European markets, following a series of advertising technology partnerships.
Since the start of the COVID-19 national lockdown, 38% of commercial radio listeners have been tuning in for an extra hour and 45 minutes each day, according to new research from Radiocentre.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.
PHD UK has hired Louise Twycross-Lewis as head of insight within Discovery, the agency’s specialist data, insight and marketing science team.
In this week’s Media and Marketing podcast, host John Reynolds speaks with Sarah Douglas, CEO of ad agency AMV BBDO, and Zaid Al-Zaidy, CEO of indy creative agency Above+Beyond.
Digital audio provides a huge opportunity for brands, now more so than ever, writes Charlotte Taylor
Key figures from the audio world to discuss how they have dealt with the crisis – and what they think is next for radio, streaming, podcasts and voice technology
Sonic branding agency amp has seen Mastercard top its annual audio brand rankings in 2020, while last year’s winner, McDonalds, has been knocked out of the top five.
To celebrate The Future of Audio, we asked experts to nominate their favourite audio ads (which of course, they had nothing to do with…)