Unsurprisingly, with the nation in lockdown for much of it, the last six months were less than kind to the women’s magazine market. Almost all titles saw their circulations drop significantly, both over the period and over the year.
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With the Covid-19 pandemic initiating nationwide school closures and keeping both parents and children in their homes, Dennis Publishing’s The Week Junior recorded a strong performance for the first six months of 2020.
ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
Public Health England became the UK’s biggest advertiser during the three months of lockdown.
The Cologne-based media and marketing trade fair, DMEXCO has teamed up with the UK’s MAD//Fest for next month’s virtual outing.
Steven Scaffardi hosts a debate looking at how the ad industry can live up to the promises it made in response to the Black Lives Matter movement.
UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report – a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
Newsworks’ executive chair Tracy De Groose is to step down this September, with Jo Allan appointed managing director to lead the national newsbrand marketing body in her place.
Despite a marginally improved outlook for the rest of this year, the UK ad market is not expected to return to year-on-year growth until the second quarter of 2021 – assuming a successful Covid-19 vaccine is by then in place.
The launch of Hits Radio Pride comes following the cancellation of this year’s Pride events across the UK, a result of the ongoing Covid-19 pandemic.