The ABC has today been named as the third-party auditor for the next wave of the IAB UK’s Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
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Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry’s media investments, trading activities and commercial partnerships.
James White, formerly ESI Media’s chief trading officer, has been named as the new commercial director of the publisher’s newsbrand the Evening Standard, a newly created role.
As public favourability towards advertising declines, a new paper from the industry’s Trust Working Group has identified practical steps advertisers can take to counter the problem.
Shares in WPP plummeted as much as 17% in early hours trading this morning (27 February) as the group’s latest financial report revealed a -1.9% drop in net sales during the fourth quarter of 2019.
Demet İkiler has been appointed EMEA CEO of GroupM, WPP’s media investment wing, after seven years as WPP country manager and GroupM CEO in Turkey.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
Newsbrand publisher Reach has posted a profit before tax of £150.6m for 2019 – a 6.1% rise on the previous year.
Media trading company Astus UK has promoted Matthew Herbert to commercial director.