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Taking its lead for the development from feedback across the media industry, the updated module provides swift insights into consumer behaviour.

European-based adtech firm Adform has hired Troels Philip Jensen as its new CEO, replacing co-founder and CEO Gustav Melletin.

Cooke joins from Omnicom Media Group UK where she held the role of managing partner for new business and marketing.

Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’.

WPP has withdrawn its guidance for 2020 and implemented a number of new measures in order to cut costs, following a “weaker” March performance amid the ongoing Covid-19 crisis.

Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year.

The former president and CEO of the National Magazine Company – Hearst’s international publishing arm in the UK – has passed away aged 81.

In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.

In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.