Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.
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After recording “stellar” growth across online formats, full year adspend growth figures for 2019 have been upgraded 0.4 percentage points to 5%, reaching £24.7bn in total.
The world’s largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world – while the Manchester show becomes the new UK conference.
A year into the job, Newsworks’ executive chair tells Mediatel News about her strategy to see adspend flow back to publishers. Interview by David Pidgeon.
Rajar’s Q3 2019 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the “next big thing” for advertisers.
KISSTORY, Absolute 80s and Heart 80s – the three most-popular commercial national digital-only stations – all hit record audiences.
Capital Network UK, Greatest Hits Radio, Heart Network and Planet Rock have all joined the national market – so expect some future shake-ups in listening as the competition evolves.
Total Global Radio continues to top Rajar’s league table, but its growth streak has slowed. Meanwhile, BBC stations take a hit and Bauer reports overall growth.