Sonic branding agency amp has seen Mastercard top its annual audio brand rankings in 2020, while last year’s winner, McDonalds, has been knocked out of the top five.
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To celebrate The Future of Audio, we asked experts to nominate their favourite audio ads (which of course, they had nothing to do with…)
As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.
Being the market leader doesn’t guarantee continued success over time and the latest data shows just how tricky it is to hold onto that position in the world of voice assistants.
Indy media agency The Kite Factory has promoted its client service director James Smith to UK managing director after nine years with the business.
Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.
Four out of five marketers from major global brands say they are deferring planned campaigns as a result of the Coronavirus crisis, according to new research conducted last week by the World Federation of Advertisers.
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
Clark has close to three decades’ industry experience and joins Dentsu Aegis from Omnicom Group, where she had been CEO of ad network DBB Worldwide for two years.
As Mediatel’s Future of Audio fortnight kicks off, recently published figures released by commercial radio marketing body Radiocentre have shown that the COVID-19 crisis is driving double-digit increases in online listening.