The narrative of decline that has rightly irked publishers for the last decade – and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
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David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.
Publishers who choose to report privately will continue to have their circulation figures audited to industry standards via ABC, but publication of the figures will be under the control of the publisher.
Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.
Bauer Media is considering closing, merging or selling 10 of its UK magazines as the “already challenged” titles are hit by the coronavirus pandemic.
Out-of-home audience research body Route has named Robert Ray as its new chief executive, replacing managing director James Whitmore.
Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
Time Out Media, publisher of freebie mag Time Out, has become the second magazine publisher in the UK to pool its digital ad inventory into The Ozone Project.
Rajar has released its final pre-lockdown results for Q1 2020- here, industry experts analyse the findings.