A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the “true potential” of programmatic.
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Ocean Outdoor has agreed to acquire Sweden-based out of home operator AdCityMedia (ACM), further strengthening its Scandinavian presence.
Google has this week announced that political advertisers will no longer be able to target voters based on their political beliefs, following similar moves from Twitter.
TV marketing body Thinkbox has launched a free-to-use cross-media optimisation tool, designed to help marketers choose the optimal media mix for their specific business objectives.
The former CEO of 8 Outdoor, Cennydd Roberts, has launched a new digital out-of-home (DOOH) business based in the UK: Foris Outdoor.
Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
Agency network Publicis Media has hired Steve Bignell as UK chief executive of Publicis Media Exchange, replacing Chris Williams after his move back to the US.
Adding another extension to its Absolute Radio brand, radio giant Bauer Media is set to launch a new decade station covering music from 2010 to 2019.