The Global TV Group, founded in 2013, is an informal grouping of TV broadcasters, sales houses and trade bodies in Europe, the USA, Canada, Australia and Latin America. To date it consists of 14 industry associations.
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The shortlist for both the UK and international categories – which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May – are as follows…
According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
Newly-merged agency Wunderman Thompson’s UK leadership team has been unveiled today, with Pip Hulbert, the former CEO of Wunderman UK, taking on the chief executive position.
When publishers choose to host extreme and foul content – with complete editorial awareness – their credentials fly out the window.
Further efforts from media owners to work collaboratively with one another may create more problems than it solves, PHD Media’s chief strategy officer has said this week.
Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of “terrible” briefs, leading to low quality work, frustration and wasted time.
Online businesses remained TV’s biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
If the outcome of a consultation is closure, the final issue of the magazine will go on sale on 2 April 2019