Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
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According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
The free-to-enter competition asks adland to reinvent a mainstream ad campaign for a LGBT+ audience, to highlight the debate around diversity and inclusion in marketing.
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson – the world’s oldest advertising agency at 154 years – with digital network Wunderman.
Ahead of delivering a keynote address at MAD//Fest this week, we spoke with Andrew Garrihy, CMO at Huawei, to hear how technology is transforming the impact, potential and experience of Huawei’s products.
The promotion comes a little over a year since Stranger took on the CEO position at Starcom UK, and after two years also serving as president of global network clients, EMEA.
Despite strong opposition from the ad industry’s lobbying body, Mayor of London Sadiq Khan has confirmed he is to press ahead with a ban on junk food advertising on the capital’s transport network.
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
The results show that 2 in 5 (41%) UK consumers think it’s a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.