The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
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The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
Andrew has led the firm’s UK business since it was established in 2010, but will be leaving to work for her family business. However, she will continue to serve on the group board as a non-executive director.
Four top brands will be looking for innovative ideas and solutions to marketing and brand headaches in a series of live challenges at MAD//Picnic on 10 July at The Old Truman Brewery.
Havas Media Group has appointed Publicis Media’s Gordana Buccisano as EVP, global client transformation.
The industry veteran, who co-founded Manning Gottlieb Media (MGM) in 1990, will write monthly discussing on some of the biggest issues facing media and advertising.
A new partnership between the ad industry and the Department for International Trade is heading to Cannes with the message that the UK is open for business post-Brexit.
The deal with Bandlab Technologies – which includes the brands’ social, digital, print and experiential assets – is expected to complete by 31 May 2019.