The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
Showing 4991-5000 of 54,411
More Industry News articles
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
For all its apparent faults, you can’t say Facebook isn’t resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
‘Repetitive, obtrusive and irrelevant’: consumer sentiment towards advertising has hit an all time low according to Credos, the industry’s think tank.
FMCG giant Unilever is calling upon brands, platforms and publishers to join it in developing a holistic measurement system across multiple media channels.
Magazine publisher Condé Nast International has today launched another addition to its roster of global brands: Vogue Business.
December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year