The UK’s online advertising and publishing sectors are currently preparing for a major shake-up to a staple component of their trade, but by doing so the market will be forced to mature.
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Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.
After recording “stellar” growth across online formats, full year adspend growth figures for 2019 have been upgraded 0.4 percentage points to 5%, reaching £24.7bn in total.
The world’s largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world – while the Manchester show becomes the new UK conference.
A year into the job, Newsworks’ executive chair tells Mediatel News about her strategy to see adspend flow back to publishers. Interview by David Pidgeon.
Rajar’s Q3 2019 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the “next big thing” for advertisers.
KISSTORY, Absolute 80s and Heart 80s – the three most-popular commercial national digital-only stations – all hit record audiences.
Capital Network UK, Greatest Hits Radio, Heart Network and Planet Rock have all joined the national market – so expect some future shake-ups in listening as the competition evolves.