In answer to the question, ‘Which are the most important factors which make you buy a brand or product that you haven’t bought before?’, 63% of Europeans cited endorsements,45% above the line advertising and 62% below the line, according to research carried out by Mintel amongst 7,356 adults in 7 European countries. They do point… Continue reading Mintel Advertising Consumption Report
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
The BBC has announced it is to suspend its monthly health and fitness magazine BBC Good Health with the final issue appearing in July. Redwood, who publish the title, are refusing to comment on the decision other than to say it is a suspension rather than a closure.BBC Good Health launched into a relatively crowded… Continue reading BBC Good Health Suspended
Peter Brooke, secretary for the national heritage, has commissioned Touche Ross to do a review of the BBC’s progress in achieving greater efficiency and exploiting additional sources of revenue. The independent review will advise Brooke on the level of the TV licence fee until the BBC’s Royal Charter expires on 31 December 1996.
Having been transmitted at 10pm for the past 26 years, ITV chiefs are now considering moving News At Ten to an earlier time,to combat a ratings battle with Channel 4.7pm and 10.30pm have been suggested as more appropriate slots, enabling ITV to broadcast adult dramas without a break at 10pm. ITV’s executives argue that more… Continue reading News At Ten Fights Ratings Battle
A new annual awards scheme has been launched, celebrating Britain’s most popular satellite TV shows. The awards will be sponsored by Pace Micro Technology and will take place in mid-September. Categories include Most Popular TV Soap and Most Popular Sports programme.
A new annual awards scheme has been launched, celebrating Britain’s most popular satellite TV shows. The awards will be sponsored by Pace Micro Technology and will take place in mid-September. Categories include Most Popular TV Soap and Most Popular Sports programme.
Having been transmitted at 10pm for the past 26 years, ITV chiefs are now considering moving News At Ten to an earlier time,to combat a ratings battle with Channel 4.7pm and 10.30pm have been suggested as more appropriate slots, enabling ITV to broadcast adult dramas without a break at 10pm. ITV’s executives argue that more… Continue reading News At Ten Fights Ratings Battle
Johnny Beerling, Controller of Radio 1 for 8 years, has resigned from the station to make way for “someone fresh” to take over. The station is under pressure from national commercial station, Virgin 1215 which launched in April and could soon take up an FM slot, putting even greater strain on the BBC station. Audiences… Continue reading Radio 1 Controller Resigns
IPC Magazines has confirmed sales of 145,000 for the first issue of Your Garden, whilst also suggesting that sales of the June edition will match that of the launch. The original sales figure released by IPC in April was 125,000 – well above pre-launch targets (Newsline 30/4). TITLE CIRC YoY RDRSHP YoY RPC ‘000 %… Continue reading Your Garden Sales Confirmed
