Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
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Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.
Zenith’s Richard Shotton and Sophia McQueen reveal how run-of-the-mill products can be better enjoyed if we change the way we describe them
Hugh joins from Yahoo where he has worked since 2008 in a range of senior roles and is set to help continue TMG’s digital transformation.
The app will showcase around 20 different pieces of 360-degree video content from Sky and its partners.
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
Facebook’s new manager “exemplar of integrity and transparency”.
A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.
To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
Unsurprisingly, the BBC’s coverage of the Rio Olympics dominated August’s top programmes list.