Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.
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UK viewability levels remain significantly behind other European countries, according to the latest figures from Meetrics.
Morley is set to drive IAS expansion in key European markets, while Niall Hogan, who held the position of UK managing director, will relocate to Singapore to head up APAC operations.
The deal, which includes all UKTV inventory, including UKTV Play, secures Channel 4’s position as the UK’s second largest sales house.
The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
Barclays’ Josko Grljevic begins the newly-created role in February.
Every Euro spent on advertising powers a seven-fold boost to GDP, according to a new study by Deloitte.
Hear from the likes of Jenny Biggam, Tess Alps, Simon Daglish and Craig Tuck in our video interview predicting what 2017 could have in store for media and advertising.
Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.
The figures are part of a wider survey carried out by think-tank Credos and the Advertising Association on the impact Brexit is having on adland.