Tuesday night saw the return of Kay Mellor’s pregnancy drama In the Club (9pm) secure the prime time slot for BBC One, despite nearly an overdue wait of almost two years.
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Managed to secure the weekend’s biggest audience before its competitors were even out of the gate
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ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.