Of the $8.63 billion in ad revenue recorded in the final three months of the year, mobile advertising accounted for approximately 84%.
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The debut ad – the first of its kind – will air at 4.45pm today (2 Feb) alongside Channel 4’s own editorial announcements.
Clapp replaces Jan Gooze-Zijl, UKTV’s chief financial and operations officer, who was the previous UKTV Thinkbox board director.
Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.
A new agreement has been reached to keep Discovery’s portfolio of 12 channels on Sky.
Quantcast has made four new hires from Dentsu Aegis Network, The Exchange Lab and Havas Media to its global partnerships team.
Alex Debenham-Burton joins from MediaCom, where he has been head of media buying since 2012.
UK adspend growth of 3.2% is forecast for 2017, according to the latest AA/Warc Expenditure Report, which today published spend data for the first full quarter after the vote to leave the EU.
The inquiry will investigate how fake news is spread by addressing the responsibility of search engines and social media.
The out-of-home specialist has appointed Simon Worthington to the newly created role of group director of commercial initiatives, mergers & acquisitions as it looks to digitise its business model.