Farringdon-based Factory Media runs 24 brands across sports and lifestyle, including Mpora, Road Cycling UK, and Dirt and claims it has 6.8m monthly unique users across its portfolio of digital sites.
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dfs adverts dominated British TV screens this Christmas and New Year, according to analysis looking at the top 20 advertisers by volume of TV spot.
There’s only way to kick-start the New Year in media – with Mediatel’s annual Year Ahead, the invite-only networking event for senior professionals.
Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.
The growing dominance of Facebook and Google is thought to be responsible for the decline.
Simon Brown, UKTV’s executive director of strategy, will be appointed to BARB’s board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
The satellite TV market recorded a very healthy boost to revenues in December – up almost 20% to £183.5m.
Thinkbox is preparing to invade TV on Boxing Day with a new sci-fi-themed ad to show-off the power of the television (watch here).
Writing about media all day, every day, can take its toll – but together, one step at a time, we can make it right. Please.
Planet Earth II, Strictly and I’m A Celebrity dominated November’s TV viewing.