Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.
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Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
Thursday night saw nearly all of the main broadcaster’s prime time shows come crashing to an end.
The panel – dubbed MyLondon – is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback “within hours”.
The communications regulator has told BT that it must open up the UK’s cable network to allow competitors to provide internet services directly to homes and businesses.
Wednesday brought another evening of pageantry, celebrity, glamour and award-dispensing to ITV’s screen.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
BBC One scored a successful evening last night, claiming eight spots in Tuesday’s top 10 shows and securing the 9pm slot with Happy Valley.
New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe’s digital display advertising.
Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to “amplify” OOH campaigns with location-based digital display ads.