Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
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Ad fraud is estimated to steal around a third of all online advertising revenues.
From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
Sky is to make its full satellite TV package available without the dish, with a broadband-only streaming equivalent for set for a 2018 launch.
The UK’s third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.
The newspaper has covered many significant stories over the years, including the sinking of the Titanic, the Lockerbie disaster and the Dunblane shootings.
Shulman, who intends to leave her role in the summer after 25 years, said steering the magazine through its centenary last year had been “one of the greatest privileges.”
Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.