Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.
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The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.
The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good…
Ebiquity has hired Collective’s former digital strategy director, Tim Hussain, as head of digital.
Once again BBC One unleashed its late-in-the-game super weapon Call the Midwife (8pm) on the viewing public last night.
Titles like Death in Paradise and Midsomer Murders might be a bit too high-concept for the general viewing public.
AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.
A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.
So far this short year, the TV schedule has already welcomed back an abundance of familiar police procedurals, with last night adding another entry.
The media research sector is set for an interesting future, finds Ellen Hammett.