An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
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While no official audit has been released, publisher Archant said it has exceeded sales targets and already made a profit.
A month of sport and EU Referendum coverage clearly helped boost commercial TV revenues in June – with ITV up by more than a quarter.
Bidon joins from Xaxis native specialist company Plista where he served as global CEO.
Publisher GMG is looking to cut overall costs by 20% over the next three years, with the aim of breaking even at an EBITDA level by 2018/19.
ITV has recorded pre-tax profits of £425m in the first six months of the year, but warns of future cost-savings following Brexit fallout.
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio.