Speaking at the 2016 DailyDOOH Media Summit on Tuesday, WCRS’s Dino Burbridge described a Matrix-style era where tech allows advertisers to control what we see.
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£15 million worth of cuts to the BBC’s online output will be made over the next 12 months following a review that started last year.
Monday night brought the return of a hugely familiar pattern to BBC Two, with the fourth series of The Great British Sewing Bee, the thrifty Bake Off-inspired spin-off.
While most of Saturday’s schedule struggled to offer up anything resembling excitement, the evening did manage to bring an epic clash.
VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
Thursday’s TV brought another evening of Paralympic sporting action, with BBC One’s coverage of the Invictus Games 2016 kicking off at 8pm before yet another one of those inspirational choir shows secured the 9pm slot.
The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.
Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.
4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.