BARB is now running two prototype fusion contracts. MEC’s David Fletcher examines what this means for anyone with a stake in the TV measurement body.
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Sky’s online streaming service Now TV has announced the launch of a new ‘combo’ package – making it the UK’s first contract-free triple play bundle with TV, broadband and calls.
After a tough April for commercial terrestrial channels, May witnessed a much stronger performance.
Zenith’s Richard Shotton explains why the mere-exposure effect liberates brands to experiment
Over a third (36%) of UK business leaders have said the outcome of last Thursday’s EU vote will cause them to cut investment in their business, according to a reaction survey from the Institute of Directors.
The media industry has reacted largely with shock at the decision to leave the EU. Here Newsline presents views and adspend forecasts from around the industry.
“The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least,” says Sorrell as the London stock market plunges.
Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising
A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.