Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.
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In a genius example of meeting viewers’ needs and desires, last night saw commercial broadcaster ITV lock notorious rent-a-gob and indiscriminate shit-stirring Piers Morgan in a prison with dangerous female killers.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.
Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4’s accounts.
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science