Last night’s venture unwillingly displayed the very first chink in the Bake Off’s seemingly impenetrable armour.
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In an interview with Newsline, Google’s agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing – and discusses Google’s mobile business plans over the next 18 months.
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Last night brought an end to the first (and possibly) last series of ITV’s latest real-life tear fest, Saved.
37% of mobile users claim to have used an ad blocker in the last month – as desktop use rises 10% to 38%.
Gurassa is currently deputy chairman of EasyJet, chairman of the Genesis Housing Association, a trustee of English Heritage and a senior independent director for Merlin Entertainments.
As usual, Monday night saw BBC One and ITV’s variety of shouty tales from soap land take the day’s top four places.
Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
ISBA’s director of media and advertising, Bob Wootton, is to leave after 20 years of service, it has been announced.
The plan will see the business shave off more than £53 million from its current £268 million annualised cost base.
