More Industry News articles

Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.

GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.

Clifford has been interim CEO since Rufus Olins’ departure in October.

Sky Mobile will allow customers to keep unused personal data for up to three years.

MGOMD’s Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo – and what the results mean for the publishing and advertising sectors.

Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million

While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.

The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.

Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.

The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.