Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate – with views from ITV, 101, Enreach and Total Media.
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Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
101’s Laurence Green, ITV’s Simon Daglish and Enreach’s Brian Jacobs give their thoughts on the challenges planning currently faces – and, if it has indeed lost its mojo, what it can do to get it back.
A fresh week of prime time TV kicked off last night with a fairly sobering batch of programming, ranging from hard-hitting dramas to a number of truly difficult to watch exposés.
New forecasts from the Advertising Association, published today, predict growth of £2.5 billion over the next five years.
This weekend’s television line-up threw up a plethora of sporting action, as well as the return of a perennially popular Saturday night favourite.
The Daily Mail and General Trust has confirmed that it is in talks with private equity companies about putting in a bid for Yahoo, according to reports.
Guardian Media Group has announced that it will increase the cover price of the Guardian’s weekday and Saturday UK editions by 20p and the Observer by 10p as it looks to offset losses.
Thursday night saw the sixth episode of urine-downing adventure show Bear Grylls: Mission Survive bring the second series to an end, with some good and bad news for its hard-working presenter.