The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
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Hidden codes tagged within the creative means advertisers will be able to link traditional and digital OOH campaigns with mobile devices.
CEO Reed Hastings said the world was witnessing “the birth of a new global Internet TV network”.
Yesterday saw the launch of Midsomer Murder’s eighteenth series.
The UK’s combined games, video and music entertainment markets totalled £6.1 billion in 2015.
The unholy circus that is Celebrity Big Brother (9pm) rolled back into town for the first time this year.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
UKTV’s share of commercial impacts hit an all-time high of 9.27% in 2015.
Cowan will be responsible for InSkin’s global marketing and communications strategy.
What better way to get back to normality than with the return of a safe long-running crime thriller?
