The CEO of Time Inc UK has said that he is open to discussions about importing an ‘ROI-guaranteed’ initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
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Sponsored content: In the digital age, brands need to provide increasingly relevant and engaging experiences, writes LookLook’s Frances Spencer-Barton.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.
In a statement released on Wednesday, the WPP chief executive said it will take a “significant amount of time” to assess the long-term implications.
It is the broadcaster’s first consecutive year of profitability in its 20-year history.
Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.
The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week
Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
Ad-tech is still a sector with all to play for, writes Results International’s Mark Williams as he analyses the latest mergers and acquisitions activity