Is there any connected marketing at all in this supposedly connected consumer world? ITV’s commercial content director, Gary Knight, calls for a more holistic approach in this video interview.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Both Haymarket titles will be folded into an expanded version of Campaign magazine.
Facebook’s UK agency partner said users who watch and share high volumes of video content will begin to see much more of it in their newsfeed over the next two years as the platform experiments with new video formats.
Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
After three punishing instalments, last night saw ITV’s Davina McCall: Life at the Extreme (9pm) planted the former Big Brother presenter in another thrilling environment.
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.
The amiable rural excitement of Countryfile (BBC One, 6:45pm) outshined Friday’s soaps and Saturday’s deluge of light entertainment.
“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.