The final instalment of Alice in Medialand – is the boss really dead?
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the7stars will take on Bauer Media’s planning and buying brief across all brands, starting with immediate effect.
Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.
Following a strong month which played host to the EU Referendum and a number of sporting events, July was a quieter month for commercial TV channels.
Brexit has a strong impact on newsbrand readership for the July 2015 – June 2016 period – with mobile viewing a clear driver for growth.
The latest NRS PADD results for magazine brands prove that print is still very much in fashion – with the majority of titles managing to retain a loyal print audience.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. Next week: the last instalment…
As the world celebrates 25 years of the World Wide Web, senior agency figures give their predictions on what the next quarter of a century might bring…
Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith’s Richard Shotton.
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.