ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.
Showing 6891-54,384 of 54,384
More Industry News articles
The relaxation of Ofcom’s fair competition rules mean sky is now free to withdraw Sky Sports from BT TV customers – but the broadcaster says it is currently happy to share, despite experts warning footie fans to worry.
Mark Connolly joins from AudienceScience where he has been chief revenue officer for the last two years.
Yesterday saw ITV’s I’m a Celebrity…Get Me Out of Here! return to once again pull in the day’s biggest audience as Lady Colin Campbell’s irrational targeting system locked onto a bewildered Chris Eubank.
The new entertainment system will allow up to four simultaneous downloads of TV shows – whilst watching a fifth – and can “supercharge” the broadband for stronger signals around the home.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
It’s been quite some time since a Tuesday night friendly kick about brought as much attention as last night’s Live International Football (7:30pm) on ITV.
From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
Unveiled at Channel 4’s Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales’ responses to campaign briefs from media agencies and clients, from next year.
Men’s lifestyle magazines Zoo and FHM are to suspend their print and digital publications, publisher Bauer Media has announced.