Exterion Media’s UK MD discusses data obstacles, the importance of finding the right talent, and whether science and art are truly ready to tie the knot.
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As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The guidelines outline four actions that brands need to take to protect their marketing budgets.
A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
The Economist has made its first foray into virtual reality with a reconstruction of Mosul Museum artefacts which jihadists destroyed in 2015.
More than £100 million worth of digital revenues were generated in the first quarter of 2016.
While magazines are still clearly enjoyed in their printed form, mobile continues to play an important role in readership, according to the latest NRS results from PAMCo.