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The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.

In a statement released on Wednesday, the WPP chief executive said it will take a “significant amount of time” to assess the long-term implications.

It is the broadcaster’s first consecutive year of profitability in its 20-year history.

Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.

The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week

Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.

Ad-tech is still a sector with all to play for, writes Results International’s Mark Williams as he analyses the latest mergers and acquisitions activity

P&G’s Rachel Forde has been named UK CEO, while Nigel Waring has been appointed chief operating officer.

View the latest revenue figures for the UK’s commercial broadcast market.

Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.