In an industry first, Skimlinks has launched a new programmatic audience targeting service for advertisers that will automatically share revenues with publisher partners.
Showing 6921-54,384 of 54,384
More Industry News articles
David Cameron has said that access to the Internet “shouldn’t be a luxury” and should be considered “fundamental to life in 21st century Britain.”
Fans of fancy prime time soap opera Downton Abbey were in for a difficult Sunday evening as the aristocratic Crawley family finally waved goodbye after six series of rose-tinted nostalgia and a rigidly dependable class system.
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
Thursday night saw ITV air the penultimate episode of well-received cold case drama Unforgotten (9pm) which, despite the declining ratings, continued to outperform its timeslot rivals.
Nigel Clarkson will join Yahoo as UK managing director and country commercial director early next year.
SPACE will classify inventory by location, environment and format, as well as detailing relevant site attributes such as production requirements and mobile touchpoint references.
TV accounts for a third of the 39% media sales that happen within three months of a campaign finishing, according to new research from GroupM, commissioned by Thinkbox.
Wednesday night saw Lord Sugar’s band of super-enthused vendors of tat secure the 9pm slot for the fourth consecutive week as the marketing masterminds tackled the daunting domain of children’s literature.