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The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good…

Ebiquity has hired Collective’s former digital strategy director, Tim Hussain, as head of digital.

Once again BBC One unleashed its late-in-the-game super weapon Call the Midwife (8pm) on the viewing public last night.

Titles like Death in Paradise and Midsomer Murders might be a bit too high-concept for the general viewing public.

AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.

A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.

So far this short year, the TV schedule has already welcomed back an abundance of familiar police procedurals, with last night adding another entry.

The media research sector is set for an interesting future, finds Ellen Hammett.

ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.