Mobile will play its largest role ever in governing who people will shop with and what they will buy this year, writes Weve’s George Hopkinson.
More Industry News articles
Affairalert.com has landed itself in hot water with the Advertising Standards Association this week after placing two sexually ‘inappropriate’ ads within the ‘My Talking Tom’ app.
Speaking at the UBS Media Conference this week, chief content officer Ted Sarandos announced that the SVOD giant will reach a total of 31 scripted shows over the course of 2016.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.
Yesterday saw ITV attempt to glam up a fairly gloomy Tuesday evening by gathering together the most mundane and inoffensive acts from across the UK’s entertainment spectrum as Jack Whitehall hosted The Royal Variety Performance.
Normality resumed on the nation’s TVs last night, with the post-I’m a Celebrity… landscape once again allowing the soaps to contend for ratings glory and leaving the schedule with much more divergent audiences.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
Why do advertisers so often ignore the over 50s? Richard Shotton puts on his slippers and find outs.
‘Live’ will allow users to see connections – as well as public figures – in real time within the news feed and will also feature a subscribe button.
Thursday night saw ITV’s highly lucrative I’m a Celebrity… (8:30pm) edge closer to the end as yet another campmate exited the jungle, whittling down the original 13 candidates to a mere six in a lead up to Sunday’s grand finale.
