Commercial terrestrial channels recorded revenue of £192.81 million in September – down -4.7% year on year.
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Appealing for help from a group is often hampered by a diffusion of responsibility, writes Richard Shotton. How do we change this way of thinking?
Sizmek’s Shirley Smith joins the multi-screen advertising platform as commercial director.
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
Johnny Hornby, founder of WPP-backed The&Partnership, is joining other senior figures from Carat UK and Anomaly at this year’s Media Playground.
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
On Saturday AT&T, the US’s third largest cable provider, announced that it is buying Time Warner for $85.4 billion (£70 billion); however, regulators must now consider whether the merger is fair to other US operators.
Publicis’ Derek Morris will replace Sally Cartwright OBE who has chaired the board since 2010 and reaches the end of her allotted term of office.
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.