The impact of voting to leave the EU might have seen share prices fall for some publishers, but newspaper sales certainly received a boost – at least in the short-term.
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Stack I/O has been launched in response to growing demand from clients for better objectivity and transparency.
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For the first time, Spotify has automated its audio advertising inventory following deals with Rubicon Project and AppNexus.
Euston station has become the third addition to JCDecaux’s premium digital portfolio in London.
Phillipson has announced that he will leave in January 2017 after 12 years,
Zenith’s latest report estimates that consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablets – a 39% year on year increase.
Netflix shares dropped -15% in the after-hours trading on Monday after reporting that subscriber growth for the second quarter of 2016 had been lower than expected.
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.