Creative solutions aims to improve the creative quality of programmatic ads and minimise consumers’ growing rejection of online advertising.
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As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.
Cold Feet, Strictly Come Dancing and Sam Allardyce’s cameo appearance as England manager all topped the TV ratings chart in September.
Brands must recognise that much of advertising’s impact comes from perceived waste, writes Zenith’s Richard Shotton.
Cartoon: Samsung’s product recalls ends in tragedy
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
36 pence in every pound spent on digital now goes to mobile, up from 4 pence just five years ago.
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.