Integrated with ITV Hub, the Yospace system allows ads to be selected according to the demographic of the viewer, a process that takes place in real-time and is reactive to the variances of a live environment.
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Sky is to become the exclusive home to all Formula 1 in the UK and Ireland from 2019 to 2024, the first time the majority of F1 races will be available only to pay-TV subscribers.
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Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
After three punishing instalments, last night saw ITV’s Davina McCall: Life at the Extreme (9pm) planted the former Big Brother presenter in another thrilling environment.