More Industry News articles

The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.

Fetch has appointed a new business development director, commercial director and UX lead.

New figures from the Association for Online Publishing reveal that 80% of publishers expect to expand current business activity through data monetisation, with an increasing amount embracing data-focused technologies.

Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.

Statistics around the number of women that head up UK media agencies are wrong, write Zenith’s Richard Shotton and Claire Linford. It’s time to tone down the optimism.

Mike Hughes has headed up the advertiser representative body for the last 10 years.

Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.

The final instalment of Alice in Medialand – is the boss really dead?

the7stars will take on Bauer Media’s planning and buying brief across all brands, starting with immediate effect.

Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.