AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology’s tech to buy ads on networks carried by AT&T.
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A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.
So far this short year, the TV schedule has already welcomed back an abundance of familiar police procedurals, with last night adding another entry.
The media research sector is set for an interesting future, finds Ellen Hammett.
ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Tuesday night once again saw the second series of Happy Valley (9pm) cast a long shadow over its prime time competitors.
Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.
