Radiocentre’s High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
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Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.
The Media Leader sits down with Greg Glenday, Acast’s new CEO, to discuss telling a better story of the company, podcasts’ superior audience relationship and more.
The 2025 cohort is live as The Media Leader spotlights a new wave of trailblazers for the fourth year.
Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.
| Maria Iu
To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.
An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.
A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.
TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.
The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.