At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
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Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
| Maria Iu
The 11 participants will take part in sessions at the festival as well as training opportunities.
Ahead of the WOO Global Congress in Hong Kong, Tom Goddard shares the key drivers and drags the OOH industry will be focusing on.
The title is adding a third newsroom and trying new payment models as it revamps its leadership.
The women’s network is calling for improved representation of all women in advertising and to better measure progress.
COO and CFO Stephen Joseph will take group CEO role from 1 January 2025 as Bleakley becomes chairman.
Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought.
Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.