Reporters Jack Benjamin and Ella Sagar look at stories including Google’s volte-face on cookie deprecation, latest earnings and an odd match in Teads and Outbrain.
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Adspend growth forecasts have been upgraded for 2024 and 2025.
In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.
The company’s regional sales director shares what he wanted to be when he grew up and which advertiser he would love to work with.
Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.
British streamers taking out a new video-on-demand (VOD) service has reached its lowest level in 12 months this past quarter, according to new research.
Expanded subscription and content offerings, combined with lower churn despite consecutive price increases, have contributed to continued growth.
In a surprising reversal, Google announced today that it will not be phasing out third-party cookies in Chrome as previously planned
Talks between the two companies are reported to be at “an advanced stage”.
Vivendi plans to list Canal+ and Havas in London and Amsterdam respectively to reflect the “international dimension” of the businesses.