The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
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Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.
Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.
Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.
GroupM’s EMEA CEO has been at the company for 14 years.
The Gamechangers initiative returns with a new platform but the same objectives of championing and celebrating women in media.
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
| Maria Iu
Barb estimates of ad tier households will be updated daily.
The Brazilian media company has conducted research to find what formats consumers are most receptive to.
The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.