Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.
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Longhurst has run his own consultancy advising media owners and brands on content strategy.
Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.
Agencies can sign up to the competition to find the brightest media brains.
The acquisition steps up competition with rival Global, which moved into OOH in 2018.
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Thinkbox, OMD and JCDecaux are among those that made the list.
StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.
| Maria Iu
James replaces Nick Wright, who is now heading the new Havas Play Network.
Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.
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The sales chief and former Twitter MD on not taking himself too seriously, how he hires people and innovating using AI.