Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
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Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.
The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
The majority of radio advertising’s effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found.
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.