With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
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Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
| Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
The Media Leader meets the quarter-finalists of the Media Mind tournament. First up: Walk-In Media.
Over 150 people gathered for an afternoon of padel and community to raise funds at the event organised by Mail Metro Media.
The move follows revelations that Stagwell had worked on a research project with the Israeli government.
WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.
New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.