The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
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Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.
The platform’s generative-AI ads tools will also be coming to the UK in Q2.
A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.
| Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Nominations at Global Conference Network’s Conference & Events Awards include best team.
During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.