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The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.

Teads survey revealed that 85% are considering selling directly to advertisers and agencies through leveraging their first-party data.

The senior telecoms, media and tech analyst tells The Media Leader what the UK advertising and media industry should expect if Starmer takes the top job.

Marketers will be able to measure their YouTube campaigns against other channels.

An ad campaign accompanying the launch will roll out on 15 July.

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

At The Media Leader Summit, the DCM and Barb chair warned of US companies siphoning UK talent and decried the current state of TV advertising.

Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.