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The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.

More positively, the latest IPA Agency Census found that the number of women in the C-suite and the proportion of non-white employees both saw an increase, while staff turnover fell.

Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.

Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.

The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.

The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.

Step into Adland features creators showcasing agency life on TikTok and open days for young talent to take part in.

New features have also been added to the one-stop resource, which now has more than 600 courses and qualifications.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.