Leaders from Publicis, IPG, Starcom and Spark Foundry highlighted at the Vistar Media Connects event several barriers that have prevented faster adoption of programmatic within the industry.
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Exclusive: The broadcaster has partnered with Streamr.ai to form the basis of its new AI-driven production service, aimed at making it easier for SMEs to invest in TV.
Amazon now counts 22m UK viewers on its Prime Video ad tier, the streaming giant announced at its annual upfront Wednesday. Notably, brands can also now reach 8 in 10 UK households via Amazon DSP.
Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.
Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
The Media Leader introduces the quarter-finalists of the return of Media Mind.
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.
The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.