More Industry News articles

New research claims that a BBC funded by advertising “would be bad for everyone”.

Main media marketing showed a negative balance of 0.7%, according to the latest study.

The campaign also includes OOH, digital and print activity.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

A comparable one-fifth share of British adults describe British reporting and news as “factual” (22.5%), compared with “misleading” (20.6%), “untrustworthy” (19.4%) or “biased” (19.3%).

The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.

Nearly three-quarters of senior marketers believe organisational structure is holding them back.

Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

The independent commercial radio station has launched a campaign across TV, OOH and social.