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Advertisers are increasingly turning to pre-bid tools to avoid potentially harmful content, new research suggested. 

The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.

Watch: Two of the UK’s best-known journalists make the case for why journalism matters on the eve of the 2024 general election. (Partner content)

Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.

In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.

Advertisers have been reluctant to be involved in newsbrands online election coverage, The Guardian has warned, despite the news brand clocking up its biggest day of election news traffic this week.

Digital Cinema Media, the UK’s largest cinema advertising sales house, found that 98% of all cinema showings are a shared viewing experience — more than double TV and YouTube figures from Barb and Thinkbox.

ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.

Watch: Ian Whittaker, the media and tech analyst, tells The Media Leader what to expect if Labour wins the UK general election.

Screens at bus shelters garner more attention than other digital channels, new research suggests.