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They will integrate Google’s Gemini models with WPP’s AI-powered marketing operating system.

The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.

Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.

Total UK and Ireland box office in March reached £99.8m, 24% higher than in March 2023.

Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.

Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.

Is cinema the next natural step for podcasts after social, video and live events?

This special four-part series of the podcast, which we’ve produced with Bloomberg Media, features Bloomberg’s Duncan Chater and VCCP Media’s Steve Taylor.

If Google places its AI-generated search experience behind a paywall, it raises questions about the future of its business model and the brands and publishers that rely on it.

The commuter freesheet’s distribution has settled to 1m daily copies, Mail Metro Media’s commercial chief Dominic Williams has said, after adapting to a hybrid working environment.