Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza
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A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
Exclusive: Goldson is setting up a business with the broadcaster as his first client.
GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.
Media mogul Edgar Bronfman Jr. is preparing a bid for National Amusements, the controlling shareholder of Paramount Global
Meanwhile, a new prominent right-hand-side box will allow users to find other sources more easily.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
The U.S. Department of Justice is reportedly considering breaking up Google