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At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government’s stance on AI and less healthy food restrictions.

Work will run on The Standard, Outernet, OOH and social.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.

Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.

The presenter was absent for much of Q4 amid a successful cancer treatment, but the popular breakfast show managed to grow listeners and remain the top commercial broadcast in its timeslot.

Total share of digital listening fell in Q4 and ended roughly flat year on year, according to the latest Rajar figures.

Conversely, a study also found that UK influencers sought to capitalise by posting more content on TikTok.

The media owner will install 1,000 screens and introduce new creative and motion capabilities.

James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.