More Industry News articles

Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.

Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.

GroupM’s EMEA CEO has been at the company for 14 years.

The Gamechangers initiative returns with a new platform but the same objectives of championing and celebrating women in media.

Mackay succeeds Denise Turner, who is joining the IPA as media research director.

Barb estimates of ad tier households will be updated daily.

The Brazilian media company has conducted research to find what formats consumers are most receptive to.

The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.