More Industry News articles

During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.

The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.

Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.

Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.

Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.

The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.

The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.

The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.

The AMC will seek to establish and uphold professional measurement standards within the European media market.

The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.