More Industry News articles

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.

The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.

The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.

Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.

Deutsche Telekom and Vodafone both made clear that there is a limit to how many subscription streamers they want to super-aggregate and hard-bundle.

In a roundtable event, members of The Media Leader’s Future 100 discussed the need for better collaboration and stronger trust amid a risk-adverse environment.

A new white paper from Radiocentre and MTM found that ad-supported radio, podcasts and music streaming now reaches 76% of UK adults weekly, with commercial audio’s market share accounting for 90% of total listening.

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.