Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
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Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.
Spotify’s global head of ad sales and partnerships Brian Berner said increased focus on data intelligence and multiformat spots were “critical” parts of longer-term plans for advertising.
Harmsworth Media CEO shares what he wanted to be as a child, and what he would change about his job.
Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.
In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.