More Industry News articles

Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.

MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.