Wednesday night saw BBC One develop a serious case of the munchies by dedicating its two hour prime time window to both competitive and inventive culinary creations and fried chicken.
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The tool – dubbed ‘The Alfresco Labs’ – is the outcome of 18 months’ worth of research, which has revealed key “nudges” for OOH creative and planning and utilises behavioural change theory.
Money magazine is to become City A.M.’s third supplement and will target independent investors.
BT has announced the launch of a range of “great value” deals for existing broadband customers, as it looks to establish itself as a “major player” in the consumer mobile market.
Tuesday saw the masses return to 9pm slot with a mixture of working class drama, a grand South American adventure and a repeat of a dependable police procedural favourite.
The grumpy rant, which roused nervous laughter during an Ad Week session that asked if people still trust advertising, concluded with Oborne claiming advertisers have “no morals – but they are very clever.”
#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.
The Future Foundation, in consultation with the IPA, identifies four scenarios for consumer marketing and engagement to 2025 – revealing a “challenging future” for brands and agencies unless they learn to adapt.
Havas’s digital trading director tells industry he wants to buy all linear TV programmatically – and asks which broadcaster will be bravest to go first.
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.