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As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.

In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.

The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.

For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.

The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.

The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.

Dentsu Aegis Network has acquired John Brown Media for an undisclosed sum as it looks to strengthen its content proposition for its global clients.

The promotion comes following a strong quarter for the out of home industry, with revenue close to £300 million for the first time.

IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.

Hickey joins from GroupM Primus, where she has been leading the Johnson & Johnson business in six markets across Northern Europe.