Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
More Industry News articles
The Express’ Jane Putley will join as head of news, while ITV’s Donia Dacey is to become News UK’s head of solutions.
Join BBH, BUPA, Decipher, Sky Media, Gfk, YouView, VisualDNA, Kantar, RadiumOne, ANYDAYNOW and Manning Gottlieb OMD on 10 June.
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.
Nineteen years after the BBC blew away unsuspecting viewers minds with the transgressive yet landmark docusoap Airport, last night saw primetime TV cautiously return to Heathrow Airport in an attempt to milk some more drama.
After seven years, Wright says he is likely to look elsewhere in the media or not-for-profit spheres.
Last night saw commercial broadcaster ITV rule the prestigious prime time slot as the nation’s favourite therapeutic weeping session Long Lost Family (9pm) returned, sending Twitter users into an emotional meltdown in the process.
MEC’s head of strategy, Pete Buckley, has boiled Meeker’s lengthy conclusions down to four simple questions every marketer should now ask their agency.
The appointments of PHD’s Emma Callaghan and Bauer Media’s Darren Coomansingh are the latest in a long line of hires made since James Wildman took over as chief revenue officer a year ago.
Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.
