More Industry News articles

Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.

Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.

The Media Leader asked attendees about their best and worst moments now that the 2024 festival has wrapped.

Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.

Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests. 

The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.

Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.

At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.

DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.