Thursday night saw ITV host another extravagant evening of uncomfortable celebrity gushing as the broadcaster once again rolled Carol Vorderman out of storage for a fun packed night of feigned empathy and opportunistic compassion
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After the recent death of baseball legend Yogi Berra, ZenithOptimedia’s Richard Shotton reflects on some of his famous quotes – and says that marketers can learn a lot from his wisdom.
Thursday night brought a glut of viewers to BBC One, as the hugely successful sixth series of The Great British Bake Off (8pm) kicked off the beginning of the end with a deluge of tortuous chocolate-based tasks.
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
The absence of marketing professionals from many boardrooms is a “remarkable” and “worrying” problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.
Content marketing agency Archant Dialogue has appointed the Daily Mail’s Jon Lilley and Ubisoft’s Alan Dykes to its senior team.
Tuesday night saw the evergreen retired detectives of New Tricks prepare for the end, with last night’s instalment seeing the cold case team face their penultimate murder mystery.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
After three weeks of grand old school opulence, plenty of awkward family relations and a lot of staff, last night brought a close to the short-lived but effective real-life drama of All Change at Longleat (9pm).
A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.