Creator of the popular Peace ad blocker admits only a more “nuanced, complex approach” would be fair.
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Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
Last night saw Channel 4 air the second episode of its adrenaline-fuelled ‘reality’ show Hunted (9pm), as a new group joined the cause to escape the clutch of the hunters and their extraordinary powers of overacting.
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
Wednesday night saw The Great British Bake Off continue its confident stride towards prime time glory with the seventh episode seeing the sixth series go all Victorian as the bakers were challenged with some ‘classic’ recipes.
The prolific rise of digital – and programmatic technology in particular – has disrupted the traditional role of the media agency, ZenithOptimedia’s CEO has said.
Last night saw Martin Clunes dour expression once again lock in the 9pm slot for commercial broadcaster ITV as the seventh series of Doc Martin continued in good health, despite taking a noticeable drop in popularity.
ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
Trinity Mirror has confirmed that it is in talks to buy regional publisher Local World, in a deal that could be worth up £200 million.
Do advertisers over-estimate the importance of audiences and under-estimate the importance of targeting people by situation or context? Richard Shotton looks at the evidence.