More Industry News articles

comScore has today launched a collection of key advertising metrics to independently allow media sellers around the globe to showcase the “true” quality of their ad inventory.

This weekend saw Britain’s Got Talent (8pm), ITV’s hugely successful Saturday night serving of frothy family fun, secure its biggest audience so far this series.

Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.

New research from Toluna reveals consumer attitudes towards the Internet of Things.

After dealing with severe hunger, dehydration, separation and fraying tempers, Thursday’s night visit to The Island with Bear Grylls saw the female camp face their biggest challenge yet (apart from navigation, obvs).

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.

The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.

Following a four-month trial, Adblock Plus has defeated a group of publishers in Germany and been declared legal by the courts.

ITV continued to bring the ‘hilarity’ as its new Wednesday night comedy line-up returned for a second week.