The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
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Consultant Graham Lovelace said if effectively coupled with Sky’s new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television’s current targeting capabilities.
Last night saw the 11th series of BBC One’s The Apprentice (9pm) reach the halfway point as the show about professional nonsense-dispensing finally provided a bit of a shock for viewers.
Speaking to Newsline at Media Playground 2015, the former head of BBC iPlayer gives his thoughts on where the social media model is headed.
New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
Joined by his trusty partner, the youthful and clever DI Hathaway (Laurence Fox), the initial return of Lewis brought in a whopping 10.6 million viewers way back in January 2006.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Who wants to hear about improving the probability of success when a pundit is peddling certainties, ask Richard Shotton and Aidan O’Callaghan.
Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.
Monday night saw the second half of preachy – yet gently informative – BBC One Show, Hugh’s War on Waste, increase its audience by a massive 38% week on week and easily stole yesterday’s biggest 9pm audience from its competitors.