Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection’s Catherine Becker.
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Last night saw the third episode of The Great British Bake Off’s (8pm) sixth series gain even more momentum as the live audience jumped all the way to 10 million viewers on BBC One.
In response to calls from vloggers for greater clarity surrounding commercial partnerships, the ASA has published new guidance to help them better understand how and when advertising rules apply to their vlogs.
Dean Matthewson has been brought in as part of an ongoing investment in building Invention, Trinity Mirror’s creative solutions arm.
Despite the fact that New Tricks and change have never been very happy bedfellows, last night saw BBC One’s ageing retired detective drama push through another major modification.
How can brands make themselves appear better value without changing the price? ZenithOptimedia’s Richard Shotton explains.
The latest ABC release for the January – June 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s complete overview.
Even Paul Hollywood isn’t impervious to all those irrepressible emotions.
Italy’s Agnelli family – via its investment arm, Exor – has agreed to buy the bulk of Pearson’s shares in the group, less than a month after Pearson sold the FT Group to Japan’s Nikkei for £844m.
The daily report, teamed with BARB overnight figures, looks at the top 10 UK television shows as they are mentioned on Twitter – taking into account programme genres, unique authors, impressions, audience and share of tweets.