There is strong evidence to suggest that low prices damage the performance of a product, writes ZenithOptimedia’s Richard Shotton. So why doesn’t a brand at any other price taste so sweet?
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Last night saw BBC One net the late evening prime time slot with a strong mixture of The Great British Bake Off (8pm) and one-off travelogue featuring a very familiar face.
News UK also announced that the current Sun editor, David Dinsmore, will become News UK’s chief operating officer, and will be replaced by Tony Gallagher – currently deputy editor of the Daily Mail.
While people spend the most time online on PCs and laptops, smartphones are fast closing the gap, according to new figures from the IAB and UKOM.
Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm.
Tuesday evening’s two soap options saw the episodic dramas deal with two very different deaths in equally diverse manners as Emmerdale’s slightly more comedic spin on dealing with grief secured the top spot for ITV.
Taboola’s personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
Anonymous sources have indicated that the tech giant has been in preliminary talks with Hollywood executives over the past few weeks to gauge interest into the move.
This past weekend might have possibly heralded the end of an era for ITV as its tired, ailing golden goose, The X Factor, showed serious signs of terminal illness as the nation’s apathy finally spread to its heart.
Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.