A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.
Showing 7491-54,559 of 54,559
More Industry News articles
Tuesday night saw BBC One début a brand new living documentary series in which some familiar faces were put through the historical ringer, all in the name of entertainment and education.
For marketers prepared to learn from the Middle Ages, the rewards could be plentiful, writes ZenithOptimedia’s Richard Shotton.
To mark the 70th anniversary of Victory in Europe day, The Mirror is digitally re-publishing the original newspapers from 1945.
The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.
55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.
Matt Hill, editor of Gizmodo UK, has been appointed deputy editor of UK entertainment brand Digital Spy.
For the second week in a row ITV’s new crime thriller Safe House secured the 9pm slot for the commercial broadcaster as Captain Happiness himself, Christopher Eccleston, continued to protect a family in his care.
Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.