The data-led consultancy will be run by worldwide CEO Jason Harrison, with 200 existing WPP staff – including consultants, analysts, data experts and engineers – based in hubs in New York, London and Bangalore.
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Increased content marketing and choice fatigue sees users now relying on just a few trusted websites and recommendations from friends for content discovery and shopping.
Tickets are now on sale for Mediatel’s annual Connected Consumer Awards on 23 April at Banking Hall in central London.
The ten services with the most subscribers across the globe now have a total of nearly 130 million television customers.
US record companies and performing artists are putting pressure on Congress to close a century-old copyright law that exempts broadcast companies from paying them for playing songs on terrestrial radio.
Saturday saw Channel 4 kick off a weekend of sporting and entertainment events as the world’s most famous steeplechase got under way for the 168th time on The Grand Nation Live from Aintree (1pm).
In its first deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will occupy the main entrances to the new Birmingham New Street Station, which opens in September.
New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting – with women particularly put off.
Last night saw BBC One’s The Truth About… series, a succession of disposable and pandering magazine shows vaguely concerning itself with general health, once again secure the prime time window for BBC One.
The Publishers Audience Measurement Company (PAMCO) will launch next year with current NRS chief, Simon Redican, at the helm.